The Broad St. corridor, linking neighborhoods, UGA, downtown, and trails, needs active transportation safety upgrades. This Tier 1 Athens in Motion project will complement current GDOT safety work west of Hancock Ave. Phased improvements from Hancock to MLK Jr. Dr. will allow for targeted upgrades. Recent fatalities underscore the need for dedicated, accessible facilities for all users, improving safety and connections. With 30,000 projected new residents by 2045, congestion will worsen without intervention.